Service design at the heart of business
Background:
Every year approximately 15 million people around the world suffer from stroke. This implies that cardiovascular diseases are one of the prime causes for death on a global scale and the underlying reason for a fatal outcome is commonly a too late diagnosis. Coala Life has developed a new unique digital solution that enables people with heart problems to register their heartbeat, ECG and heart rate on their own. This means that, with this technology, heart problems can be detected on an earlier stage and be treated in time, thus saving lives. But just like with your heart, you don't want to risk anything before launching a new solution. Therefore, Expedition Mondial was given the assignment to help Coala Life better understand their users needs, expectations and context before launching the solution on the market.
