Västtrafik involves citizens to make public transportation easier
Västtrafik is the regional agency responsible for public transport in Västra Götaland region in Sweden. Today the public transportation is divided into more than 70 different zones. In order to make it easier for citizens to take public transportation, Västtrafik now wants to update the zone system and make it more simple to understand. To adress this challenge Västtrafik asked Expedition Mondial to help them understand the concerns and expectations of the citizens, creating a foundation for a strategically important decision on the future system. The project was performed in collaboration with Intermetra Business & Market Research Group.
